Interior Design Fair
Budapest Sportarena
2025. S/EPTEMBER 19-20-21.
Vision, creativity and meticulous care in selecting high-quality materials have enabled Novacolor to offer architects and designers a full range of interior and exterior decorative finishes, as well as mineral and synthetic coatings ideal for modern façades and historic buildings.
The brand was established in 1982 in Forli, in the heart of one of Italy’s most productive areas. In 2009 Novacolor became part of the San Marco Group, the leading company in Italy in the manufacture of painting systems for the building industry, becoming the group’s top brand in the high quality decorative finishes sector. Courtesy of our returning partner Novacolor Hungary, you can experience first-hand the breathtaking impact of the Italian brand at this year’s S/ALON BUDAPEST. Prepare for the experience with our exclusive interview with Roberta Vecci, International Marketing Group Director of San Marco Group SPA, with which you can get a glimpse into the nature-centered philosophy of the brand!
We believe that design-centered products are the main focus for our brand: aesthetic and functionality to improve the life standards of our homes, by adding elegance, modernity and sustainable technology, through colors and textures made in Italy.
Each concept that we create has a very strong connection with the values of the company and the strategic vision of the brand. We Belong to Nature translates into materials and textures that have the courage to look ahead, with the consciousness that we all need to bring natural elements inside our homes, since Homes have become the new luxury, a big area of investment for all.
There is a strong commitment in the research of reputable raw materials suppliers, in the recycling and reusing of materials, surfaces as well as the reduction of carbon footprint, in order to meet the very stringent requirements expected for 2030 and 2050, when all companies will have to prove how effective their ESG strategies have been.
Regarding materials featured in the campaign, generally speaking, the main element is limestone and how naturally all these organic raw materials are aging. How gracefully they become part of our lives and how they impact the aesthetic that we celebrate every day.
It has been first of all a demonstration of gratitude: gratitude towards our fandom, our partners around the world.
A moment of joy expressed with very eclectic colors, and textures that tell the stories of many of us. It has been the right moment to dedicate time to clients, and to understand that behind every success there is always hard work, analysis, insight of the market, joyful approach to people and inclusion. The fact that we had in 3 days hundreds of participants certainly proved how good the intentions were and how gracefully they all felt part of the story and success of this product.
Well, after 20 years of success there would be so much to say! We can sum it up in a few words: great visuals, modern with a traditional touch, easy to apply and therefore beloved by applicators.
Marmorino ks will never be out of fashion as it has already gone through over 500 years and still looks extremely modern!
It is made of well seasoned hydrated lime putty, fine marble powders, and rheologic modifiers which guarantee a perfect workability. Marmorino KS permits to achieve “cloudy” esthetic effects with soft and vibrant shades or totally even and uniform surfaces to remind the traditional and historical Marmorino Veneziano.
The concept behind the Ambassador projects has 3 pillars: inclusion (this is why we have 3 different stakeholders, master decorators, architects and interior designers), cultural exchange and training. We have developed over the years different ways of cooperating with our ambassadors: master classes, events, brainstorming and creative meetings to develop new textures.
On the other hand, we collaborate with designers and architects by giving them projects to develop for us, like the styling of photoshootings, creation of the wallpaper line, signing the color trends collections and so on.
We feel architects and designers are our window to the world.
They can certainly show us how to fine-tune and use a different language. It is a very dynamic type of relationship that brings ideas and new energy to the brand.
Novacolor Ambassadors are a diversified group, which combines different profiles, cultures and professional skills. Although physically distant, they are united by a common goal: to recount the value of Novacolor by using materials that create comfort and well-being in the home, while protecting our environment. This year, we have Jacobo Rubio, Carsten Reiss, Mariusz Lisowski, Chinonso Joseph Okuani, Octavian Roman, Florin Ciprian Manciu, Elliott Hall, Paolo Volpato, Francesco Piazza and Loris Cinto in the Ambassadors team.
We are studying the color trends for 2023 and they will be launched in November. Lavender is back again, but also a very luxurious red and a sandy yellow that reconnects us with nature and earth, not to forget a light blue that brings a lot of serenity and inner peace to our homes!
Well, this will certainly be a more mature participation since we now start to better understand the history and cultural background of this country. The expectation is to bring elegant elements of interior design, achieved with organic products and with respect towards the environment. We certainly still see a lot of interest towards the floorings system: the continuity inside our homes is a key element of design.
Lines are not broken and they represent a clean-cut vision of what we would like to be now and in the years to come: better people, with respect towards earth and surprisingly beautiful environments that include nature and every diversity on earth. Stay tuned!
Discover the world of Novacolor at S/ALON BUDAPEST between 23-25 September at the Budapest Arena! You can pre-purchase your discounted tickets here, and we’ll be waiting for you on Facebook and Instagram with endless inspiration until the event.
