Novacolor Hungary is the exclusive Hungarian distributor of premium Italian paint systems and plasters, while also providing a number of interior and exterior services, including wall design, decoration and the renovation of old buildings.

Its parent company was founded in 1982 in Forli. The business offers its wide range of wall decoration solutions, textures, paint effects and plasters for both interior and exterior application. The brand became a member of the San Marco Group in 2009, the leading Italian paint manufacturer of professional architectural solutions, a move which put the brand on the map as the leading business in its market segment. The merger was done by Januray 2021. The brand specializes in the impeccable creation of interior and exterior wall and flooring solutions, with help from its range of matte, glossy and satin paints.