On September 20-22. 2019, the second edition of S/ALON BUDAPEST Interior Design Fair welcomed design enthusiast with endless inspiration, the latest trends and premium brands at Budapest Arena. The event, unmatched in the global design scene, mesmerized visitors for the second time this year, while also re-defining what exhibitions can look like. At S/ALON BUDAPEST, exhibitors replaced the usual theatrics of home decor trade shows with a uniquely designed interior concept, all of which was brought to life through a collaborative creation process, with the help of professional designers and the infrastructure provided by exhibiting brands. The event kept its fresh approach to the world of design thanks to a plethora of novelties and innovations, becoming a worthy successor to last year’s inaugural S/ALON BUDAPEST fair. Read on to revisit the most exciting moments of the exhibition!
The breathtaking collection of the Franco-Italian artist and designer, living in California, made its first appearance in Hungary at the S/ALON BUDAPEST fair. Titled ‘An Extraordinary World’, the collection is the harmonious union of Italian romanticism, French surrealism and the resplendent world of Californian dreams. After its debut at Milan Design Week 2019, the collection was shown for the second time ever at S/ALON BUDAPEST 2019. The Le Refuge de la Nuit bed, variations of the Refuge lights, the Astral coffee table, as well as the Les Araignées chairs and the Araignée sofa - reminiscent of spider-like creatures - were all part or the designer’s astounding interior, designed by Zselyke Szendrey.
2 wonderful entrance installations and 12 standalone interiors by Hungarian designers - visual concepts created in the spirit of ‘the essence of maximalism’ - made their impact on visitors entering the Arena. These interiors, designed by the 12 winners of our designer competition, were brought to life with our support, and with the contributions of exhibitors, brands and their products.
Winners: Architres Studio, Lilla Békefi, Blushflow Design, Chez Elles, Tímea Kincses, Hajnalka Kónya, Linda Papp / CasaLinda Studio, Pont Co.Lab, The Designory, Beatrix Torma, Tímea Zámbó / Zestilo, Renáta Zsuzsics
Entrance installations: Supercolor Delicates, The entrancing shapes of Marc Ange, designer: Zselyke Szendery
S/ALON BUDAPEST, in cooperation with the National Association of Interior Decorators and 0614 Design, erected 8 groundbreaking installations, each of them representing an essential, modern design trend. The subtle world of Warm Nordic, playful Memphis, harmonious Wabi-sabi, natural Biophilia, tender Feminine, splendid Charmeur, raw Industrial and dreamlike Traveller interiors showcased a progressive line-up of recent trends, providing visitors with new found inspiration. The creative team of designers and stylists behind the interiors captured the true essence of these design styles with a selection of products of exhibiting brands.
We opened two lavishly decorated, exclusive pop-up bars at this year’s S/ALON Budapest. Between the hand-painted walls of S/ALON Specialty Café, the extravagant coffee drinks of Kaffeine Espresso Bar welcomed visitors of the event. Furthermore, the champagnes of FineWine contributed to a truly exclusive atmosphere at the S/ALON Champagne Bar, complete with its marble surfaces, gold and copper details. Artist and designer Anna Oláh, founder of the brand Anna Amélie, painted the walls of the Champagne Bar live on Friday with her trademark style of elegant lines.
The humongous interior of Budapest Arena was filled with a magical scent for S/ALON BUDAPEST, which meant the dispersing of 80 litres of premium quality perfume with the help of equipment specialized for this task. The perfuming of a space of this magnitude has never been done before in Hungary, so we worked together with experts of Lakásparfüm.hu for months prior to the event. To stimulate all the senses of visitors of the Arena, DJ Numbred provided smooth background music for a total of 24 hours throughout the weekend. His playlist will soon be available on SoundCloud.
Hello Hungarian Design is an initiative by the Hungarian Fashion and Design Agency, professional partners of S/ALON BUDAPEST, through which 26 Hungarian designers and brands got the chance to present their work and vision at Budapest Arena. Whether you’ve read our three-part article series about the Hello Hungarian Design initiative (Part 1, Part 2, Part 3), and/or visited the exhibition, you could meet Hungarian manufacturers and designers whose vision and design ideas could shape the domestic design scene and its promising talent. These include 4MS, Anna Bárány, Brinkus Design, Fészek Részek, Demeter Fogarasi, Ági Franta, Fruzsina Fülöp Design, Borbála Fű, Hannabi, IO, Sára Kele, Komonka Textile, Manooi, Paper Up!, PDSIGN, Péni Brigitta, Planbureau, Plydesign, Shelfie, Studio Nomad, Susu Keramika, UPLUX, Vándor Studio, Viaplant, Ákos Wágner, Yoza.
On September 25-27. 2020, the S/ALON BUDAPEST Interior Design Fair will come back to Budapest Arena for the third consecutive year. It’s worth following the official online platforms of the event for all essential information, important updates and inspiring