Júlia Fruzsina Fülöp is a qualified industrial designer and ceramics artist. A defining segment of her approach to design is the use of organic forms inspired by elements of nature. With their characteristically soft curves, her products evoke positive emotions, conveying femininity and harmony. The objects possess ratios and characteristics of the human body, therefore anthropomorphization is closely related to Fülöp’s organic approach. Her goal is to create high-standard design products that are available to many and open new perspectives for making connections between product design, ceramics and sculpture.